Cultural Institutions
The Met Museum
For the past 4 years, I've created ad campaigns for the world's premier art museum. Here is but a sampling—a gallery, if you will. It goes from creating a New York Times full page and OOH campaign announcing the Museum's pandemic re-opening, to launching the first Membership campaign in half a decade. Each campaign is created with an eye towards warmth and inclusion. Our goal: to make The Met feel inviting for all.
Agency: AKA NYC
Met Opera
During 2013-2014 season, the Met Opera wanted a campaign that celebrated the passions of opera. From the season announcement to their final production, I wrote a series of lines that went on a variety of media all around the Upper West Side, including bus shelters, bus sides, and phone kiosks.
I also wrote eblasts and collected quotes for New York Times ads. The most memorable Times ad was coming up with a copyline for their controversial production of The Death of Klinghoffer.
Design: Peter Gunther
Agency: Serino Coyne
The Frick Collection
In 2021, the iconic Frick Collection temporarily moved from the 5th Avenue mansion to the brutalist Breuer building on Madison. For the first time in the museum's decades-long history, the public could see masterful works of art outside of the context of the Gilded Age mansion. My team was tasked with creating the ad campaign to educate the public about this move.
The Frick rarely does OOH ads. But in the summer of 2022, the collection wanted to attract returning tourist and local commuter crowds. So, we built an subway campaign about finding summer inspiration.
Design: David Barrineau
Agency: AKA NYC
Asian Art Museum
This was fun. San Fran's Asian Art Museum sought a rebranding campaign to bust the perception that Asian art is only ancient artifacts that you stand at stare at. I guided my team to create a kinetic campaign that brought the rich diversity of Asian art to dynamic life. Plus, we aimed to show how a trip to the AAM is a vibrant, lively, social experience, interesting to a wide range of people.
Design: Robert Postotnik
Agency: AKA
